Coffee & Tea Remains A Sunrise Industry
The global beverage market is constantly flooded with innovative drinks that promise health benefits and revitalising boost, offering consumers many choices than before. However, a recent report from Global Industry Analysts, Inc.points to an upward trend in native drinks - the coffee and tea beverage. A growing demand especially for instant coffee and Ready-To-Drink Tea.
Whilst Asia has mainly hot beverage drinkers, new trends are slowly enveloping the Asian market. Cold-brewed coffee, iced coffee, flavoured coffee, kid-friendly coffee drinks, bubbly coffee drinks, coffee-infused cocktails, tea-infused cocktails, tea-infused dishes, matcha, specialty iced teas, coffee-inspired teas are making its way into the beverage culture. (Source: http://www.getflavor.com/12-trends-in-coffee-tea/)
World of Coffee & Tea, is one of the main trade fairs in Asia catering to this growing trend. Held in conjunction with THAIFEX - World of Food Asia, it attracted more than 42,000 trade visitors in 2016. If you like to be part of this successful event, do subscribe to our enews to get the latest updates.